SoFlo Jewels

Your new everyday favorites.

Stack them, Layer them — Love them!

Custom Charm Necklaces

400+ Charms to choose from!

create your own

Everyday Jewelry Made to Stack.

NEW ARRIVALS

AVAILABLE NOW

Make it yours—custom bag charms have arrived

CUSTOMIZE YOURS

*Inquire about personalized charms for corporate events with custom design/branding.

MAKE A STATEMENT!

SHOP THE CHARM COLLECTION

Custom Charm Necklaces

Select from over 400+ charms!

BUILD YOUR OWN STACK

Bracelets

Our best-selling Bondi Bracelets - your new favorite bracelets you'll never want to take off!

Rings

18k Gold Plated S925 Sterling Silver.

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Necklaces

Everyday jewelry made to stack.

Earrings

Exclusive earring collection—styles that elevate every look.

DANIELLE MASHAL X SOFLO JEWELS

SHOP THE COLLECTION

Custom Charm Necklaces

Personalize your stack with over 400+ charms to choose from!

My go-to pieces still look new even after months of wear! I just ordered more to add to my stack!
- Alexa